אוקיינוס כחול

אוקיינוס כחול או ברכה מדממת?

במאמר הקרוב נעסוק בשאלה הקיומית לכל עסק צעיר או ותיק, איך לתכנן מהלכים קדימה ומה היעד הבא שלנו.

כל כך הרבה מאמרים נכתבו על הנושא, אוקיינוס כחול הוא מקום שאפילו הלויתן הגדול ביותר ירגיש כאילו הוא חופשי לשחות.
אוקיינוס אדום הוא מקום צפוף שלא משאיר מספיק מרחב אפילו לסרדין הקטן ביותר, צבעו האדום נובע מהמלחמה הבלתי פוסקת על מרחב החיים או במקרה שלנו על מרחב העסקים.

אוקיינוס כחול 1

כאשר עסק חדש מנסה להיכנס לאוקיינוס אדום סיכויי הצלחתו שואפים לאפס, באותו אוקיינוס לרוב שולטים טורפים גדולים מאוד ומקשים מאוד על העסקים החדשים.
עסק חדש לא יכול להרשות לעצמו להיכנס במודע לאוקיינוס אדום, אם בטעות מצא את עצמו בסביבה עוינת עליו להגיב במהרה ולחפש אלטרנטיבות אופציונאליות שיעבירו אותו לאוקיינוס כחול!

אוקיינוס אדום 2

על אף האמור מעלה חשוב לציין, מקום אשר מוגדר אוקיינוס אדום ככול הנראה מרכז אליו עניין רב, בדרך כלל בשל הביקוש למוצר או שירות כלשהו.

דוגמא:
סוכן ביטוח מחליט לעזוב את סוכנות הביטוח שעבד בה במשך שנים כשכיר ולנסות לפתוח באופן עצמאי סוכנות קטנה משל עצמו.
מאחר וידוע שתחום הביטוח הוא תחרותי מאוד, על סוכן הביטוח לתכנן מראש את צעדיו לפני צאתו למסע החדש ולראות בחזונו איך הוא נמנע כסוכנות צעירה מאוקיינוס אדום.
אם הסוכן יפנה לקהל היעד של הסוכנות בה עבד הוא מכניס את עצמו באופן מיידי לאוקיינוס אדום,
אמנם זהו אזור הנוחות שלו אך יתכן שהסוכן יאלץ לעשות ויתורים מסוימים על קהל היעד שאיתו הוא עבד (אשר הסוכנות בה עבד מתמקדת).
אם הסוכן יפנה לקהל יעד חדש כמובן שהוא באופן אוטומטי מוצא את עצמו באוקיינוס כחול.

אוקיינוס כחול 2

חשיבה יוצרת מציאת מציאות יוצרת חשיבה:

כאשר עסק צעיר מתחיל את דרכו עליו להבין מהם החסמים והתחרויות איתם הוא מתמודד, איפה יהיו הקשיים, איכן המכשולים, ומתי כדאי להתחיל ולפעול.
מחשבה יוצרת מציאות, משפט ידוע שאומר שאם נתכנן הכל בצורה הרציונלית ביותר נגדיל באופן משמעותי את סיכויי הצלחתנו.
מציאות יוצרת מחשבה, משפט האומר שבכל מציאות גם אם היא הקשה ביותר, פיתרון יצירתי פרי מחשבה יכול לחלץ אותנו ולהוציא אותנו במקרה שלנו מהאוקיינוס האדום לאוקיינוס הכחול.

אוקיינוס אדום 1

עבור עסקים גדולים התהליכים זהים באופן כללי, עסק גדול יכול להרשות לעצמו לשחות באוקיינוס אדום, אך עליו באופן תמידי לחפש דרכים לאוקיינוס כחול (פוטנציאלים או מקבילים).

תכנון מהלכים קדימה:
עסק שלא מתכנן את מהלכיו קדימה הולך אחורה, במידה ועסק הולך אחורה אין לו זכות קיום וזמנו מתקצר מיום ליום.
חשוב מאוד לבנות תוכנית יעדים, לשאוף תמיד ליותר ממה שנראה הגיוני בנקודת זמן נוכחית ולזכור, מחשבה יוצרת מציאות!.

5 PLACES THAT MAKE A GREAT HOLIDAY

Harvard happiness expert Shawn Achor says just calling, emailing or texting a friend and putting an event on the calendar is more powerful.

Scientific research shows this is a great way to immediately increase happiness. You can do it anywhere and it does not cost anything. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

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Beautiful picture of mountain – Photo by John Doe

Lucky people make effective decisions by listening to their intuition and gut feelings. In addition, they take steps to actively boost their intuitive abilities by, for example, meditating and clearing their mind of other thoughts. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

PEBBLE TIME STEEL IS ON TRACK TO SHIP IN JULY

When work interferes with life, it can result in employees getting burned out and decreases base morale in the office.

[dropcap]H[/dropcap]arvard happiness expert Shawn Achor says just calling, emailing or texting a friend and putting an event on the calendar is more powerful than you think. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. Studies show taking some time to be nostalgic increases meaning in life and gives loneliness the boot.

 

Pebble time steel is the most beautiful smartwatch you can own today
Pebble time steel is the most beautiful smartwatch you can own today

 

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.

Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure.

 

Comparison between Pebble Time (original) and Pebble Time Steel
Comparison between Pebble Time (original) and Pebble Time Steel

 

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure.

STARTUP COMPANY'S CO-FOUNDER TALKS ON HIS NEW PRODUCT

It doesn’t matter your age, how much money you have in your bank account we all want to be more successful in our lives people who are unhappy.

[dropcap]O[/dropcap]n the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

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But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure.

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. Studies show taking some time to be nostalgic increases meaning in life and gives loneliness the boot. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. Studies show taking some time to be nostalgic increases meaning in life and gives loneliness the boot.

 

VIDEO POST – AWAKEN THE NATION

They also feel less stress, are more fun to be around, are more optimistic, and enjoy their lives more than people who are unhappy.

[dropcap]L[/dropcap]ucky people make effective decisions by listening to their intuition and gut feelings. In addition, they take steps to actively boost their intuitive abilities by, for example, meditating and clearing their mind of other thoughts. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

From what we get, we can make a living; what we give, however, makes a life.
From what we get, we can make a living; what we give, however, makes a life.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

AUSSIE TRAILBLAZERS LONG JOURNEY TO SUCCESS

You never know when the unexpected is going to happen, but when it does happen, you’re surrounded by chaos. Being prepared for the worst case scenario can at least make things a whole lot less chaotic.

[dropcap]S[/dropcap]cientific research shows this is a great way to immediately increase happiness. You can do it anywhere and it doesn’t cost anything. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur. Here are three ways, why they work, and quick tips to use them to put a smile on your face.

BETTER FOR IT – CHALLENGE YOURSELF

When work interferes with life, it can result in employees getting burned out and decreases base morale in the office it proves that everyone needs time away from the office.

[dropcap]O[/dropcap]n the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish.

In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. Studies show taking some time to be nostalgic increases meaning in life and gives loneliness the boot.

WALLS STREET IN THE GREEN

If you’re able to spend less time in the office by working remotely or having flexible hours, you should be able to be productive in both your personal and professional life.

[dropcap]O[/dropcap]n the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish.

In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

BLUE HYBRIDO VIDEO POST

People don’t care about the expensive clothes you wear how big is the house you own or the car your drive respect your achievements.

[dropcap]L[/dropcap]ucky people make effective decisions by listening to their intuition and gut feelings. In addition, they take steps to actively boost their intuitive abilities by, for example, meditating and clearing their mind of other thoughts. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.